Sarah Liang Liang Electrical
12 → 47 monthly leads after 6 months on LSA + SEO.
Where Sarah started.
Sarah was running a one-woman electrical business out of Maitland. Her Yellow Pages listing brought in 8–12 calls a month, but conversion was patchy and most were small fault-finding jobs. She wanted to move into solar + EV charger installs — higher-ticket work — but didn't know how to be found for it.
The plan, executed.
Launched Google Local Service Ads (LSA) — pay-per-lead
electrician category.
Built service pages for solar inverter installs
EV charger installs and switchboard upgrades.
Implemented a post-job review request automation…
Implemented a post-job review request automation — 80% of jobs now generate a Google review.
Switched her billing software to Tradify
which freed up 4–5 hours/week of admin (Growth bundle).
What happened.
By month 6 Sarah was getting 47 qualified leads/month, with the solar-install share of revenue jumping from 0% to 41%. Her Google rating climbed from 4.2 to 4.9 across 80+ new reviews. She hired her first apprentice in month 7.
"The Google Ads cost me less than my old Yellow Pages listing did — and they actually work. Reviews coming in steadily means I don't even need to think about marketing anymore. It just runs."
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