Will Google Ads actually pay you back?

Forecast leads, jobs and profit from your ad spend.

The maths most agencies skip. Plug in honest numbers and you'll see whether your funnel can carry a budget — before you spend it.

If you're not sure on a number, leave the default — it's a fair starting point for AU tradies.

Monthly ad budget (AUD)

Avg cost per click ($)

Click → lead %

Lead → job %

Avg job value ($)

Gross margin %

AU benchmarks: tradie CPC $3–$8, click → lead 8–15%, lead → job 25–45%.

Your email * *

We'll send you a personalised breakdown and our free Ads playbook for tradies.

Forecast (monthly)

$15,120revenue

Clicks300

Leads36

Jobs won13

Cost per lead$42

Cost per job$119

Bottom line

Gross profit from jobs$5,292

Profit after ad spend$3,792

ROAS10.08×

✓Strong. This budget is doing real work — likely room to scale.

Want us to run these ads for you?

If the maths works, we'll build the campaign, write the ads and report against this exact forecast every month.