Common questions.

Start with a free 30-minute call. We send a written audit within one business day. If we proceed, we agree a scoped 90-day plan with a written benchmark. We execute, you get monthly reports against the benchmark, and you can pause or stop anytime — no lock-in.

Local Service Ads can land calls in week one. Google Ads typically takes 3–4 weeks to optimise. SEO and branding compound — meaningful results usually hit by month 3, with 90-day benchmarks set accordingly.

A core team in Newcastle plus vetted specialists. You'll have one main contact for the engagement — no being passed around. Founder is involved on strategy for every account.

Both. Most work is remote with monthly video reviews. We do come on-site for photo and video shoots, and for Newcastle/Hunter clients we'll meet for the kick-off in person if it helps.

A written performance benchmark in your engagement letter — usually a specific number of qualified leads, a ranking target, or measurable revenue lift over 90 days. If we hit it, you pay the agreed scope fee. If we miss it, you don't.

No. There are no minimum terms, no exit fees, no clawbacks. You can pause or stop at any time. The performance benchmark is the only commitment.

"From $X/mo" — the actual quote depends on your trade, location, competition and starting point. We scope it on the audit call. Most clients end up within 10–20% of the listed tier.

If we miss the agreed benchmark in your first 90 days and you're unhappy, we refund the scope fee in full. After 90 days, you pause or cancel anytime — no refunds on completed scopes, but no future commitment either.

Both — usually together. SEO compounds over 6–12 months. Ads pay off immediately. Most engagements start with ads bringing in revenue while SEO builds. By month 6, organic is typically doing the heavy lifting.

For the local map pack (top 3) in your suburbs, yes — that's the benchmark we set. National generic terms ("electrician") aren't the goal; "electrician [suburb]" is.

Yes, included in Growth and Scale tiers. Content programmed monthly, posted weekly — real on-site shots, not stock.

~20 working days from kick-off to launch. Brand direction in week 1, system in week 2, photography in week 2–3, site build in weeks 3–4.

Yes — full transfer of working files (Adobe + figma + open formats) on launch. No ongoing licence fees.

Yes. Site-only builds start at $3,500. We just won't guarantee it'll fix a brand problem.

Cost reviews on materials and overheads, contract templates, hiring support (role scoping, screening, onboarding), virtual assistants for admin, and quarterly strategy sessions with an advisor matched to your trade.

Mix of Australian and offshore depending on the work. Admin and quoting follow-up is usually offshore. Anything client-facing or technical is Australian.

Yes — role scoping, ad copy, screening, working interview structure, onboarding playbooks. Apprentices, leading hands, and office staff.

We audit what they've built, transfer ownership of accounts (Google Ads, GBP, analytics, GA4, site if applicable) into your name, and pick up from where they left off. Most handovers complete in 2 weeks.

You're entitled to ownership transfer under Google's policy. We'll handle the request and escalate to Google if your current agency stalls. Has never failed.

Yes, but we won't double-charge — we wait until your existing engagement ends or scope changes so you're not paying two retainers.

Yes — for the first 200 foundation members. After that, membership moves to a paid model. Foundation members are grandfathered at $0 for life.

No. Membership is fully independent of our agency services.

All licensed Australian trades. We balance the network across trades and regions to avoid direct competitors fighting for the same job.