Common questions.

Start with a free 30-minute call. We send a written audit within one business day. If ads make sense, we build the campaign and run it for 30 days at no charge — no setup fee, no management fee. You get a plain-English report on what it cost and what came in, and at the end of the 30 days you decide whether to stay on at $100/wk or leave. No contract at any point.

Local Service Ads can land calls in week one. Google Ads typically takes 3–4 weeks to optimise, which is why the trial runs a full 30 days. SEO and branding compound more slowly — meaningful movement usually lands around month 3.

A core team in Newcastle plus vetted specialists. You'll have one main contact for the engagement — no being passed around. Founder is involved on strategy for every account.

Both. Most work is remote with monthly video reviews. We do come on-site for photo and video shoots, and for Newcastle/Hunter clients we'll meet for the kick-off in person if it helps.

You run the 30-day trial. We set the campaign up and manage it for a month at no charge and go as hard as we can at bringing work in. You see the actual calls and enquiries it produced. If it wasn't worth it, you leave at day 30 having paid us nothing — we don't set lead quotas or performance benchmarks, because the trial is the test.

You get a plain-English report: what it cost, how many calls and enquiries came in, and what each one cost. If it worked, you stay on at $100/wk for your first ad, billed weekly. If it didn't, you leave — no exit fee, no clawback, no last-ditch pitch. What we built for the trial stays with us: everything we create is ours until you have been with us six months, at which point it transfers to you. That is simply so a free setup can not be picked up and run elsewhere on day 31.

No. The 30-day trial has nothing to sign, and after it ad management is billed weekly with no minimum term, no exit fees and no clawbacks. Pause or remove an ad any time and you stop paying for it that week.

Your first 30 days of ad management are free, setup included. After that it's $100/wk for your first ad and $50/wk for each additional ad — same price on Google or Meta. Artwork is $50 per piece. Websites from $1,500 paid in stages, AI setup from $1,200 + from $60/wk. The full rate card is on the pricing page — no hidden retainers.

No. Your ad spend is paid by you directly to Google or Meta on your own card — it's separate from our fees and we never mark it up. We recommend a budget on the audit call and you control the cap.

The 30-day trial is why there's rarely anything to refund — you try it before you pay us a cent. After that, ad management is billed weekly and you can stop any week, so you never pre-pay for work you haven't had. One-off projects are invoiced on delivery and aren't refundable once delivered, but there's no future commitment either.

Both — usually together. SEO compounds over 6–12 months. Ads pay off immediately. Most engagements start with ads bringing in revenue while SEO builds. By month 6, organic is typically doing the heavy lifting.

The local map pack (top 3) in your suburbs is what we aim at — that's where tradie work actually comes from. National generic terms ("electrician") aren't the goal; "electrician [suburb]" is. Nobody can promise a ranking, and anyone who does is guessing.

Yes, as part of a broader marketing engagement. Content programmed monthly, posted weekly — real on-site shots, not stock.

Honestly: ads take weeks, SEO takes months. Local Service Ads can land calls in week one and Google Ads is usually optimised by week 3–4 — which is the whole point of a 30-day trial rather than a one-week look. SEO compounds; expect meaningful movement at 3–6 months.

~20 working days from kick-off to launch. Brand direction in week 1, system in week 2, photography in week 2–3, site build in weeks 3–4.

Yes — full transfer of working files (Adobe + Figma + open formats) on launch. No ongoing licence fees.

Yes. Site-only builds start at $1,500, paid in 40/30/30 stages. We just won't guarantee it'll fix a brand problem.

Cost reviews on materials and overheads, contract templates, hiring support (role scoping, screening, onboarding), virtual assistants for admin, and quarterly strategy sessions with an advisor matched to your trade.

Mix of Australian and offshore depending on the work. Admin and quoting follow-up is usually offshore. Anything client-facing or technical is Australian.

Yes — role scoping, ad copy, screening, working interview structure, onboarding playbooks. Apprentices, leading hands, and office staff.

We audit what they've built, transfer ownership of accounts (Google Ads, GBP, analytics, GA4, site if applicable) into your name, and pick up from where they left off. Most handovers complete in 2 weeks.

You're entitled to ownership transfer under Google's policy. We'll handle the request and escalate to Google if your current agency stalls. Has never failed.

Yes, but we won't double-charge — we wait until your existing engagement ends or scope changes so you're not paying two retainers.

Yes. Membership is free for every Australian tradie — no fees, no card. Our revenue comes from the optional agency services, which members can take or leave.

No. Membership is fully independent of our agency services.

All licensed Australian trades. We balance the network across trades and regions to avoid direct competitors fighting for the same job.