SEO and marketing for painters.
Painting is sold with photographs. Not with copy, not with credentials, not with a list of services — with a before shot and an after shot of a house that looks like the customer's house.
Get a free written audit of your painter marketing.
Name and number is all it takes — we'll email back your three biggest wins within one business day. New clients get the first 30 days of ad management free, setup included, no contract.
Prefer to talk? 0484 508 363
It is the most purely visual trade we work with, and the businesses that understand that consistently beat better painters who do not.
A visual sale with a long, leaky middle.
The customer cannot evaluate your work by reading about it, and they know the difference between a good finish and a bad one only when they see it side by side. That makes photography the entire top of your funnel. Not professional-grade necessarily, but consistent: same angle, same light, before and after, on every job. A painter with two hundred honest phone photos of finished rooms and exteriors will out-convert one with a beautifully written services page and four stock images, every time.
The middle of the funnel is where painting businesses lose money, and it is a completely different problem from the trades built on emergencies. Exterior repaints are considered for weeks or months. The homeowner gets three quotes, sits on them, discusses it, and defers. Industry-wide, quote-to-job conversion in painting sits well below what most operators assume, and the single largest cause is not price — it is silence. The quote goes out and nothing else happens. A structured follow-up at day three, day ten and day thirty routinely recovers more work than any amount of extra lead generation, and it costs nothing. Our quote conversion calculator will show you what your own drop-off is actually costing you.
Then there is the season, which in painting is sharper than in almost any other trade. Exterior work collapses in wet and cold months and floods back in spring. Most painters respond by advertising harder in the busy months, when they are already turning work away, and going quiet in the slow ones. That is backwards. The off-season is when interior work, ceilings, cabinetry and commercial repaints should be actively sold, and when the pipeline for spring exteriors should be built — booking spring in July is far easier than winning spring in September against every other painter in town.
Common pain points for Painters.
- Race-to-the-bottom pricing dominates the search results.
- Hard to differentiate — "we use Dulux" isn't a brand.
- Heritage and specialty work is profitable but invisible online.
- Seasonal: huge in spring/summer, dead in winter.
What we build for painters.
A portfolio that carries the sale
Before-and-after pairs organised by job type and suburb, shot consistently. This is the highest-leverage asset a painting business owns and most of them are sitting on a phone camera roll instead of a website.
Quote follow-up that actually runs
Automated, polite follow-up at day three, ten and thirty. The quotes you have already produced are the cheapest work available to you, and most painters never chase them twice.
Counter-seasonal campaigns
Interior, ceilings and cabinetry pushed in the wet months; exteriors sold ahead in the shoulder season so spring is booked before it starts. Spend moves against the season, not with it.
Suburb-level local search
Painting is chosen locally and visually. Suburb pages carrying real local jobs — with the photos to prove it — beat generic service pages in every market we have tested.
Specialised landing pages for painters.
Each of these services has its own search intent and converts at different rates. We build dedicated landing pages that target each specific query — not generic "painters" pages that compete against everyone.
Exterior house painting
Highest-volume search. Suburb-level pages with weatherboard/render/brick specialty pages within each suburb. Photo-heavy.
Heritage & period painting
Niche premium. Federation colour schemes, sash window painting, lime wash specialty. Hard to compete on — easy to rank.
Commercial painting
B2B sales motion — strata, real estate, fit-out builders. Separate site section, separate ad campaign, separate sales pipeline.
Feature walls & specialty finishes
Lime wash, Venetian plaster, microcement. High Instagram-discovery search. Photo-heavy page works as both SEO and social content.
Render painting & repair
Specialty page targeting render-clad homes. Different prep, different paints, justifies higher pricing. Easy long-tail rank.
Each of these can be built as a standalone landing page targeting the specific keywords. See pricing →
The services behind that work.
Useful if you run a painting business.
Test it on your patch for 30 days. On us.
Thirty days of fully managed ads on us, run flat out to bring in as much work as we can. No contract, no lock-in — at the end of the 30 days you decide whether to stay on or walk away, and if you walk you have paid us nothing.
- The 30 days cost you nothing
No management fee for the trial month — you only fund the ad spend, at a cap you set.
- Setup is free too
Campaign build, keyword research, ad copy, landing page and call tracking — all done for the trial at no charge, so there is no setup bill to get started.
- No contract, no lock-in
There is nothing to sign that traps you. Stay on after the 30 days and it's week-to-week — send a text, we pause it, the billing stops.
- Your ad spend, your card, never marked up
The only money that moves during the trial goes straight to Google — you set the cap, you can stop it any day, and we never take a cut of it.
At the end of the 30 days you get a plain-English report: what it cost, how many calls and enquiries came in, and what each one cost. Then you decide — stay on at $100/wk, or leave. No exit fee, no clawback, no last-ditch pitch.
Where we work with painters.
We're Newcastle-based and work across the Hunter, the Central Coast and Sydney. Each area searches differently — the local pages explain how, and what that means for painter work there.
Painter questions.
How many quotes should I be sending to win a job?
I do not have a big portfolio yet. How do I show my work?
What do I do in the off-season?
Are before-and-after photos worth paying a photographer for?
Ready to grow your painter business?
Send four quick details and get a written audit of your painters marketing within one business day — the three biggest wins, no pitch deck. New clients get your first 30 days of ad management are free, setup included, with no contract and nothing to cancel.
Prefer to talk? 0484 508 363 · No lock-in, ever.