SEO and marketing for roofers.
Roofing demand does not arrive evenly. It arrives with the weather — a hailstorm, an east coast low, a week of driving rain — and then it arrives all at once.
Get a free written audit of your roofer marketing.
Name and number is all it takes — we'll email back your three biggest wins within one business day. New clients get the first 30 days of ad management free, setup included, no contract.
Prefer to talk? 0484 508 363
A roofing business that markets at a constant rate is mismatched to its own market in a way that almost no other trade is.
The weather sets the calendar.
A serious storm compresses months of demand into about seventy-two hours. Search volume for roof repair spikes hard, the phone runs hot, and it is won by whoever is already visible when it happens — not by whoever reacts. You cannot build authority in the window; the businesses that clean up in a storm week are the ones whose profile, reviews and pages were already in place beforehand. The preparation is the strategy, and the storm is just when it pays out.
What you can do inside the window is bid. Ad spend can be lifted within hours, and a roofer running a standing "storm response" campaign that is switched on when the forecast turns will capture work that competitors on fixed budgets simply miss. It is one of the few genuinely time-sensitive levers in trade marketing, and it depends on having the campaign built in advance rather than assembled in the rush.
Insurance work is effectively a second business with its own route to market. The customer is not choosing a roofer the way they would normally — they are navigating a claim, they may be directed toward a preferred repairer, and the money comes from an insurer on the insurer's timeline. It rewards being visible for the specific searches people make while dealing with a claim, and it rewards relationships with assessors and brokers far more than any consumer channel does. It also pays slowly, which has sunk roofers who won a lot of it without planning the cashflow.
Underneath the storms sits the planned replacement market, which behaves completely differently — a full re-roof is a considered, comparison-shopped purchase closer to a builder's sale than an emergency one. And this is where drone photography earns its place: not as a novelty, but because a homeowner has never seen their own roof. A drone survey showing them the actual condition of their actual roof, before you have quoted anything, is the most persuasive sales tool in this trade. It converts repair conversations into replacement conversations honestly, because the evidence is right there.
Common pain points for Roofers.
- Storm-event spikes — drowning when busy, starving when not.
- Insurance-funded work delayed 60–90 days on payment.
- Door-knocker competitors eroding trust in the trade.
- High-ticket work (full restorations) needs serious before/after proof.
What we build for roofers.
A storm-response campaign, built before the storm
A standing campaign that can be switched on and scaled within hours of a forecast. Built in advance, because there is no time to build one in the window that matters.
Insurance work as its own channel
Pages targeting claim-stage searches, plus outreach to assessors, brokers and strata managers. A different buyer on a different timeline, marketed separately — and budgeted for the slower payment.
Drone survey as the lead offer
A free roof survey the homeowner can actually see is a far stronger offer than a free quote. It shows them a roof they have never laid eyes on, and it makes the replacement conversation an honest one.
Repair and replacement messaged separately
Urgent repair and planned re-roofing are different purchases with different consideration windows. Separate pages, separate campaigns, separate proof.
Specialised landing pages for roofers.
Each of these services has its own search intent and converts at different rates. We build dedicated landing pages that target each specific query — not generic "roofers" pages that compete against everyone.
Metal roof restoration
Colorbond restoration is a $15–40k job and a great storm-followup offer. Dedicated landing page targeting "[colour] roof restoration".
Tile to Colorbond conversion
Specific high-intent search — homeowner has decided. Big-ticket ($25–60k), niche expertise, ranks easily because most roofers don't target it.
Storm damage repair
Activated within hours of major storms. Pre-built ad campaigns paused in account, triggered by storm event. Insurance-claim friendly copy.
Gutter & downpipe replacement
Steady mid-ticket work ($3–8k). Often paired with roof restoration. Suburb-level pages with colour options and before/after photos.
Pre-purchase roof inspection
B2B-feeling consumer service — building inspectors + real estate agents refer this work. Separate page with PDF report sample.
Each of these can be built as a standalone landing page targeting the specific keywords. See pricing →
The services behind that work.
Useful if you run a roofing business.
Test it on your patch for 30 days. On us.
Thirty days of fully managed ads on us, run flat out to bring in as much work as we can. No contract, no lock-in — at the end of the 30 days you decide whether to stay on or walk away, and if you walk you have paid us nothing.
- The 30 days cost you nothing
No management fee for the trial month — you only fund the ad spend, at a cap you set.
- Setup is free too
Campaign build, keyword research, ad copy, landing page and call tracking — all done for the trial at no charge, so there is no setup bill to get started.
- No contract, no lock-in
There is nothing to sign that traps you. Stay on after the 30 days and it's week-to-week — send a text, we pause it, the billing stops.
- Your ad spend, your card, never marked up
The only money that moves during the trial goes straight to Google — you set the cap, you can stop it any day, and we never take a cut of it.
At the end of the 30 days you get a plain-English report: what it cost, how many calls and enquiries came in, and what each one cost. Then you decide — stay on at $100/wk, or leave. No exit fee, no clawback, no last-ditch pitch.
Where we work with roofers.
We're Newcastle-based and work across the Hunter, the Central Coast and Sydney. Each area searches differently — the local pages explain how, and what that means for roofer work there.
Roofer questions.
How do I capture demand after a storm?
Is insurance work worth pursuing?
Does drone photography actually win work?
How do I raise replacement without sounding like an upsell?
Ready to grow your roofer business?
Send four quick details and get a written audit of your roofers marketing within one business day — the three biggest wins, no pitch deck. New clients get your first 30 days of ad management are free, setup included, with no contract and nothing to cancel.
Prefer to talk? 0484 508 363 · No lock-in, ever.