Mike Roberts Roberts Building Co.
Avg. job value $14k → $38k after a brand reposition.
Where Mike started.
Mike had been a builder for 18 years doing small reno work — bathrooms, fences, the occasional pergola. He kept getting called for $5–10k jobs while watching neighbours win $200k extensions. His existing brand looked like a contractor from 1998. His website was a Bigcommerce template with stock photos.
The plan, executed.
Complete brand redesign: new identity
vehicle livery, signage, uniform mockups.
A new Webflow site emphasising 6…
A new Webflow site emphasising 6 high-end renovation case studies with real numbers.
A 2-day on-site photo and drone…
A 2-day on-site photo and drone shoot across three of his finished projects.
Quote and proposal templates redesigned to feel premium.
Quote and proposal templates redesigned to feel premium.
Workshopped his pricing — moved minimum job size from $5k to $25k
walked away from low-margin work.
What happened.
In year one Mike went from $14k avg job value to $38k — almost 3× growth. His quote-to-win rate jumped from ~30% to over 50% because pre-qualified leads were arriving warmer. He stopped quoting on bathrooms entirely and now focuses on full home renos and second-storey additions.
"New brand, new site, new clients — proper renovations, not patch-ups. I should have done this five years ago. The site alone changed who was emailing me."
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