Damien Kowalski DK Concrete Co.
3 jobs/week → 9 jobs/week in 90 days.
Where Damien started.
Damien was a 15-year concreter doing solid work but stuck on 2–3 small jobs a week, mostly word-of-mouth driveways. He was quoting on weekends, undercut by cheaper crews, and couldn't step away from the tools to actually grow the business. No website, a half-claimed Google Business Profile, and a Facebook page he'd posted to twice.
The plan, executed.
Built a new brand and one-page…
Built a new brand and one-page site emphasising the heavy-duty commercial work he'd done but never marketed.
Full Google Business Profile rebuild — 40+ photos
weekly posts, a streamlined review-request flow.
Local SEO targeting 6 suburbs around…
Local SEO targeting 6 suburbs around Newcastle West with dedicated service pages.
Google Ads campaign focused on "exposed…
Google Ads campaign focused on "exposed aggregate driveway" and "concrete polish" — premium-margin terms.
Quoting templates that justified his 20%…
Quoting templates that justified his 20% price premium over the cheap crews.
What happened.
In 90 days Damien went from 3 to 9 jobs a week, won his first $40k commercial slab job (a warehouse extension), and turned away three jobs in week 12 because the calendar was full. He hired his first apprentice in month 5. Average job value lifted from $4.2k to $6.8k.
"I was a tradie with a phone number. Now I'm a business. The biggest shift was just looking the part — the new brand and site changed every conversation I had with a customer."
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