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Notes from the trade.

Practical, no-fluff guides — written for tradies who want to run serious businesses. New articles monthly.

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Sick of paying for leads that four other tradies also bought? The real alternatives to hipages in 2026 — with honest costs for each.

24 June 2026

Real-number guidance on Google Ads budgets by trade, location and business size — no waffle.

22 Apr 2026

What you actually pay for a tradie website in 2026, from $0 DIY to $25k custom — with the real tradeoffs at each tier.

15 Apr 2026

The honest tradeoff between paid search and organic for Australian tradies, with a decision framework.

8 Apr 2026

A practical playbook for getting Google reviews without being annoying or breaking Google's rules.

1 Apr 2026

Stop running blind. The seven KPIs that separate scaling trade businesses from struggling ones.

25 Mar 2026

Branding for tradies isn't about logos — it's about being chosen. When it pays back, and when it's a waste.

18 Mar 2026

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