SEO and marketing for electricians.
Electrical is really two businesses wearing one uniform. There is the emergency half — no power, a tripping switchboard, a burning smell — and the planned half: solar, EV chargers, rewires, switchboard upgrades, new-build fit-outs.
Get a free written audit of your electrician marketing.
Name and number is all it takes — we'll email back your three biggest wins within one business day. New clients get the first 30 days of ad management free, setup included, no contract.
Prefer to talk? 0484 508 363
They share a licence and a van and almost nothing else. Different urgency, different job values, different customers, and marketing that blurs them serves neither well.
Two businesses, one licence.
The emergency half behaves like plumbing: minutes to decide, top-three or nothing, phone in hand, price barely discussed. The planned half behaves like a small renovation — a solar system or a full rewire is researched for weeks, compared across three quotes, discussed with a partner, and frequently financed. A page written for one reads badly to the other. The homeowner with no power does not want to read about your approach to load calculations, and the couple pricing a 10kW system does not want a tap-to-call banner and nothing else.
EV charger installation deserves calling out on its own, because it is the growth category in Australian electrical work and it is being under-marketed almost everywhere. Demand is climbing steadily as the vehicle fleet turns over, the customer is affluent and researching properly, the job pairs naturally with switchboard upgrades and solar, and the competition on those search terms is still thin compared to established electrical work. An electrician who positions properly on EV charging now is buying a position that will be considerably more expensive in three years.
Solar is the opposite lesson and worth being blunt about: it produces a lot of leads and many of them are poor. The category has been worked hard by lead resellers and by operators who sell on headline price, so a lot of solar enquiry traffic is price-shopping, comparison-site sourced, or simply unqualified. It can still be good business, but it needs qualifying before it eats your quoting time — a form that asks about roof type, meter box and timeframe removes more waste than any amount of bid tuning.
The compliance layer sits over all of it and is not optional. Licence numbers must appear correctly, and claims in ad copy have to be defensible — "certified", "approved" and "accredited" all mean specific things, and the solar space in particular attracts scrutiny. We write to that standard as a matter of course, because the alternative is a disabled ad account or a Fair Trading letter.
Common pain points for Electricians.
- Quiet weeks between job batches — feast or famine cashflow.
- Competing with 30 other sparkies for the same emergency call.
- Google Ads burning budget on out-of-area clicks.
- Insurance work that takes 90+ days to pay.
What we build for electricians.
Emergency and planned work, split properly
Separate pages, separate campaigns, separate calls to action for no-power callouts versus solar, EV and rewire work. One page cannot serve a person in the dark and a couple comparing quotes.
An EV charger position, taken early
A dedicated page and campaign for EV charger installation, bundled with switchboard capacity and solar. The terms are still cheap and the customer is high-value — this is the clearest land-grab in electrical right now.
Solar lead qualification before it costs you
Forms and ad targeting built to filter price-shoppers early. Solar volume is easy to buy and expensive to quote — the win is fewer, better enquiries, not more of them.
Compliant copy, licence displayed correctly
Licence numbers on every page and ad, and claim language that will survive scrutiny. Getting this wrong risks the ad account, and in solar it attracts more attention than most trades.
Specialised landing pages for electricians.
Each of these services has its own search intent and converts at different rates. We build dedicated landing pages that target each specific query — not generic "electricians" pages that compete against everyone.
EV charger install marketing
EV-charger searches doubled YoY in 2025. Tradies set up as the "go-to EV electrician in [suburb]" are first-call for an entire suburb of new EV buyers.
Solar inverter & battery install
High-ticket work ($8k–$25k per install) with very specific search intent. We build a separate solar-specific landing page that ranks on its own.
Switchboard upgrade
90% of pre-1990 homes need a switchboard upgrade. Council inspections and insurance renewals drive constant demand — and homeowners search the term verbatim.
After-hours emergency callout
24/7 search intent at 3× normal CPL. We build dedicated emergency landing pages with one-tap call buttons that convert at 8–15%.
Data cabling & smart home
Premium-margin work — new builds and renovations need it specced upfront. Marketing positioned to builders and renovators (B2B) as well as homeowners.
Each of these can be built as a standalone landing page targeting the specific keywords. See pricing →
The services behind that work.
Useful if you run an electrical business.
Test it on your patch for 30 days. On us.
Thirty days of fully managed ads on us, run flat out to bring in as much work as we can. No contract, no lock-in — at the end of the 30 days you decide whether to stay on or walk away, and if you walk you have paid us nothing.
- The 30 days cost you nothing
No management fee for the trial month — you only fund the ad spend, at a cap you set.
- Setup is free too
Campaign build, keyword research, ad copy, landing page and call tracking — all done for the trial at no charge, so there is no setup bill to get started.
- No contract, no lock-in
There is nothing to sign that traps you. Stay on after the 30 days and it's week-to-week — send a text, we pause it, the billing stops.
- Your ad spend, your card, never marked up
The only money that moves during the trial goes straight to Google — you set the cap, you can stop it any day, and we never take a cut of it.
At the end of the 30 days you get a plain-English report: what it cost, how many calls and enquiries came in, and what each one cost. Then you decide — stay on at $100/wk, or leave. No exit fee, no clawback, no last-ditch pitch.
Where we work with electricians.
We're Newcastle-based and work across the Hunter, the Central Coast and Sydney. Each area searches differently — the local pages explain how, and what that means for electrician work there.
Electrician questions.
Where does my licence number need to appear?
Are solar leads worth chasing?
Is EV charger installation actually worth marketing yet?
What can I safely claim in electrical ad copy?
Ready to grow your electrician business?
Send four quick details and get a written audit of your electricians marketing within one business day — the three biggest wins, no pitch deck. New clients get your first 30 days of ad management are free, setup included, with no contract and nothing to cancel.
Prefer to talk? 0484 508 363 · No lock-in, ever.