SEO and marketing for HVAC businesses.
HVAC is the only trade with two separate demand peaks pulling in opposite directions — the first serious heatwave and the first genuine cold snap — and near-silence in between.
Get a free written audit of your HVAC tech marketing.
Name and number is all it takes — we'll email back your three biggest wins within one business day. New clients get the first 30 days of ad management free, setup included, no contract.
Prefer to talk? 0484 508 363
It is also the trade where the most profitable revenue is the least visible, which is why so many HVAC businesses feel busy and still have a difficult year.
Two peaks, and a profit centre nobody searches for.
The first hot week of summer is the single most valuable window in the HVAC year. Search volume for air conditioning installation and repair multiplies within about forty-eight hours of the temperature turning, and it is captured by whoever is already visible. That means the work of winning summer happens in September and October, not in the week it arrives — by then the businesses in the top three are taking bookings and everyone else is quoting for February. The cold snap does the same thing in reverse, with heating, and catches out businesses that have positioned themselves purely as air conditioning specialists.
Between those peaks the phone goes quiet, and this is where the actual money is. Service agreements — scheduled maintenance on a recurring fee — are the profit centre of a well-run HVAC business: predictable revenue, high margin, they fill the shoulder seasons, and they create a customer base that calls you first when a unit finally dies. They are also almost never marketed, because nobody wakes up and searches for a maintenance plan. That has to be sold at the point of installation and repair, and reinforced afterwards, which makes it a follow-up and email problem rather than a search problem.
Residential and commercial are effectively different businesses and confusing them is the most expensive mistake in this trade. Residential is seasonal, emotional, decided quickly in a heatwave and price-sensitive. Commercial maintenance is contracted, procured on tender or relationship, decided by a facility manager on a schedule, and largely indifferent to the weather. The commercial contracts are worth far more and are far more stable — and they are won through relationships, compliance credentials and being findable for technical B2B terms, not through consumer search.
One practical note on installation demand specifically: the peak is when everybody is booked, so being visible in the shoulder season is worth more than being visible in the peak. Selling installation in October to someone who remembers last February is easier and cheaper than competing for the same customer in January, when every HVAC business in town is bidding on the same terms at the highest prices of the year.
Common pain points for HVAC techs.
- Demand is brutally seasonal — Dec/Jan/Feb chaos, Jun/Jul nothing.
- Big-box retailers undercut on the install upsell.
- Service-and-maintenance contracts are gold but hard to win.
- Commercial work has different sales motion entirely.
What we build for HVAC businesses.
Ready before the first heatwave
Rankings, profile and campaigns in place by September, because the window opens with the temperature and closes before anyone reactive has finished setting up.
Service agreements sold at the job
The profit centre nobody searches for. Sold at installation and repair, then reinforced by email — a follow-up problem rather than a search problem, and the thing that fills the shoulder seasons.
Commercial marketed separately from residential
Different buyer, different cycle, different terms. Facility managers and procurement are not reached by consumer campaigns, and the contracts are worth considerably more.
Both seasons covered
Heating positioned as deliberately as cooling. Businesses that market only air conditioning give away the winter peak to whoever bothered to claim it.
Specialised landing pages for hvac techs.
Each of these services has its own search intent and converts at different rates. We build dedicated landing pages that target each specific query — not generic "hvac" pages that compete against everyone.
Ducted aircon install
High-ticket residential install ($12–28k). Buyers research for weeks before booking. Long-form landing page with sizing calculator wins.
Split system install
Volume work — every renovation, every new build. Suburb-level pages with finance options and brand comparisons rank well.
Aircon service & maintenance
Recurring-revenue lifeline for off-season. Annual service contracts marketed specifically to past install customers + cold-traffic targeting.
Commercial HVAC
B2B work — facility managers, builders, fitout specialists. Different brand voice, different ad targeting, different sales motion.
Heat pump hot water
Government rebates driving demand. Crossover with electricians — specialist HVAC techs who do hot water heat pumps charge a premium.
Each of these can be built as a standalone landing page targeting the specific keywords. See pricing →
The services behind that work.
Useful if you run an HVAC business.
Test it on your patch for 30 days. On us.
Thirty days of fully managed ads on us, run flat out to bring in as much work as we can. No contract, no lock-in — at the end of the 30 days you decide whether to stay on or walk away, and if you walk you have paid us nothing.
- The 30 days cost you nothing
No management fee for the trial month — you only fund the ad spend, at a cap you set.
- Setup is free too
Campaign build, keyword research, ad copy, landing page and call tracking — all done for the trial at no charge, so there is no setup bill to get started.
- No contract, no lock-in
There is nothing to sign that traps you. Stay on after the 30 days and it's week-to-week — send a text, we pause it, the billing stops.
- Your ad spend, your card, never marked up
The only money that moves during the trial goes straight to Google — you set the cap, you can stop it any day, and we never take a cut of it.
At the end of the 30 days you get a plain-English report: what it cost, how many calls and enquiries came in, and what each one cost. Then you decide — stay on at $100/wk, or leave. No exit fee, no clawback, no last-ditch pitch.
Where we work with hvac.
We're Newcastle-based and work across the Hunter, the Central Coast and Sydney. Each area searches differently — the local pages explain how, and what that means for HVAC tech work there.
HVAC tech questions.
How do I capture the first heatwave?
How do I sell service agreements when nobody searches for them?
Should I chase commercial or residential work?
What can I do in the shoulder seasons?
Ready to grow your hvac tech business?
Send four quick details and get a written audit of your hvac marketing within one business day — the three biggest wins, no pitch deck. New clients get your first 30 days of ad management are free, setup included, with no contract and nothing to cancel.
Prefer to talk? 0484 508 363 · No lock-in, ever.