Tradieplus
admin@tradieplus.com · 0484 508 363
Industries · HVAC

Marketing for HVAC in Australia.

HVAC tech businesses live or die by who Google shows first. We make sure that's you — with channels tuned to how your customers actually search.

HVAC
Split systems · Ducted · Commercial
Per client
+44
Avg. qualified leads / month per client
Sound familiar?

Common pain points for HVAC techs.

  • Demand is brutally seasonal — Dec/Jan/Feb chaos, Jun/Jul nothing.
  • Big-box retailers undercut on the install upsell.
  • Service-and-maintenance contracts are gold but hard to win.
  • Commercial work has different sales motion entirely.
What we'd do

Specific to HVAC techs.

01

Seasonal Google Ads strategy

Heavy spend in heat-wave / cold-snap windows, light in shoulder seasons — captures intent at peak.

02

Maintenance contract landing pages

Recurring-revenue offers that keep the calendar full in the off-season.

03

Brand differentiation from retailers

Positioning, content and reviews that show why an independent install beats Harvey Norman.

04

B2B / commercial pipeline

Separate brand track, separate ads, separate sales motion — facility managers, not homeowners.

Service-specific marketing

Specialised landing pages for hvac techs.

Each of these services has its own search intent and converts at different rates. We build dedicated landing pages that target each specific query — not generic "hvac" pages that compete against everyone.

01

Ducted aircon install

High-ticket residential install ($12–28k). Buyers research for weeks before booking. Long-form landing page with sizing calculator wins.

Targets: ducted aircon [suburb] · Daikin ducted · ducted air conditioning install
02

Split system install

Volume work — every renovation, every new build. Suburb-level pages with finance options and brand comparisons rank well.

Targets: split system [suburb] · aircon install · reverse cycle aircon
03

Aircon service & maintenance

Recurring-revenue lifeline for off-season. Annual service contracts marketed specifically to past install customers + cold-traffic targeting.

Targets: aircon service [suburb] · annual aircon maintenance · split system service
04

Commercial HVAC

B2B work — facility managers, builders, fitout specialists. Different brand voice, different ad targeting, different sales motion.

Targets: commercial HVAC [city] · office aircon · shop air conditioning
05

Heat pump hot water

Government rebates driving demand. Crossover with electricians — specialist HVAC techs who do hot water heat pumps charge a premium.

Targets: heat pump hot water [suburb] · Reclaim energy · Sanden heat pump

Each of these can be built as a standalone landing page targeting the specific keywords. See pricing →

Proof

Recent client win.

Damien Kowalski — DK Concrete Co.
Damien Kowalski · DK Concrete Co. · Newcastle West, NSW

3 jobs/week → 9 jobs/week in 90 days.

By location

Marketing for hvac in your city.

We have dedicated landing pages targeting "marketing for hvac tech in [your city]" — each tuned for the local search results.

FAQ

HVAC tech questions.

How do I survive the off-season?
Maintenance contracts and commercial-facing pipeline. We build separate landing pages and ad campaigns for both — they don't compete with residential intent.
Can I compete with Harvey Norman / Bunnings install offers?
On price, no. On trust, expertise, response time and ongoing service — easily. The branding and SEO work makes that obvious before they call.
What about commercial work?
Different game — long sales cycles, facility manager LinkedIn outreach, RFP responses. Growth service covers the operational side.
Call 0484 508 363Free audit